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CONSUMERS
& INFLATION
THINGS TO
KNOW ABOUT...
consumers are
personally very
concerned about
the economy
7in10
For More Information Contact: Corporate Strategy & Insights at [email protected]
“Cotton Incorporated’s Inflation & Supply Chain Survey” n=1,003 June 16, 2022
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated.
©2022 Cotton Incorporated.
85%
say they have been
impacted by shortages in
the supply chain
54%
34%
12%
SLIGHT
MODERATE
SEVERE
ACTIONS TAKEN TO GET PRODUCTS NEED/WANT
(among impacted, N=848)
54%
Stock up on essentials
when I find them
Research online where
to find products in stock
Try new brand or similar
product
48%
45%
(among those who are concerned, N=966)
Availability
of items
TOP CONCERNS
38%
34%
53%
Prices on everyday goods
(groceries & household items)
54%
Cost of gas
Wages/salary keeping
up with cost of living
CONSUMERS ADJUST SHOPPING HABITS
SUPPLY CHAIN
*expect to buy clothes
before the end of the year
57%
Buying less or putting off purchase:
*Clothes for myself
Electronics
53%
50%
Entertainment
49%
How consumers shop differently now:
Buying less of
things I want
Taking better
advantage of
sales, discounts,
promotions
52%
51%
Buying
generic/store
brands
Shopping
lower-priced
retailers
40%
38%