Things to Know About Consumers & Inflation – U.S. Edition (Wave 8)
September 23, 2024
For More Information Contact: Corporate Strategy & Insights at [email protected]
Source: Cotton Incorporated’s Inflation & Supply Chain Survey, N=1,000 conducted on July 2022 (Wave 1), September 2022 (Wave 2),
October 2022 (Wave 3), January 2023 (Wave 4), June 2023 (Wave 5), October 2023 (Wave 6), Feburary 2024 (Wave 7), August 2024 (Wave 8), .
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2024 Cotton Incorporated.
CONSUMERS
& INFLATION
% DONE IN PAST YEAR:
THINGS TO
KNOW ABOUT...
(among those who are concerned, N=940)
TOP CONCERNS
58%
Prices on everyday
goods (groceries &
household items)
32%
Cost of
gas
43%
Wages/salary
keeping up with
cost of living
U.S.
WAVE EIGHT
% very
concerned
about the
economy
66%
70%
wave 1 wave 2
wave 3
67%
of consumers have at least
one extreme worry
SHOPPING BEHAVIORS
Jul ‘22 Sep ‘22 Oct ‘22
wave 4
Jan‘23
69%
MEETING
LONG-TERM
FINANCIAL GOALS
HAVING $ UNTIL
NEXT
PAYCHECK
EXPERIENCING
MAJOR FINANCIAL
HARDSHIP
30%
wave 5 wave 6 wave 7
Jun‘23 Oct‘23 Feb‘24
wave 8
Aug‘24
70%
68%
67%
69%
65%
78%
Purchased
clothes on
sale
29%
28%
[TOP BOX OUT OF 6]
Repaired an
item of clothing
to extend use
48%
37%
Purchased
clothes via
social media