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The Tricks to Tracking Fashion Trends Through Social Media
If you’re like many and wonder why certain trends like “Y2K fashion” or “power bohemian florals”...
The Influencer Marketing Push
Between the pandemic, which dramatically changed life as we knew it, and then changes to Apple's cookie-based tracking rules, marketers have been handed more...
The Clock is Ticking
Remember when there was talk of banning TikTok here in the U.S.? Back then, in August of 2020, the app had 100 million active...
Weathering Social Media Storms
Accountability in the workplace generally means everyone is acting responsibly and striving to do their best for the business. But at a time when...
Social Platforms
If you ever wondered why you don't see this colleague or that friend on your Instagram feed, it might be because almost every other...
Consumer Engagement
For years now, businesses have been advised to use, learn, and engage with customers via social platforms like Facebook, Instagram, and Twitter. What better...
Social Shopping
New York Fashion Week just wrapped, award season is upon us with nightly celebrity red carpet sightings and social media is awash in all...
How Gen Z is Redefining Influencers
If the children really are our future, brands and retailers better be prepared to have a digital relationship with them.
Social Influencers
As attendees fill the rows at New York Fashion Week, many of the seats will be filled with "influencers," both real and self-identified. As...
Instant Gratification
We live in a day and age when screens are an addiction and smartphones an appendage. It's also a time when consumers are spending...
Fun & Games
You know what people do within minutes of waking up everyday? After sadly reconciling that they can't just turn over and go back to...
Fashion Influencers
Celebrities and endorsements have been around since the dawn of ...well, celebs themselves. From Charlton Heston plugging Van Heusen Century shirts to Wilt Chamberlain's...
Get Shopping
If it seems like people spend a lot of time on Facebook, Instagram, and Twitter, it’s...
Becoming Socially Adept
Retailers are constantly being urged to up their social media presence. But that doesn’t mean they...
Seeking Social Skills
For today’s retailers, the question is no longer whether to use Facebook, but whether Facebook, Twitter,...
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