skip to main content
Reporting on America's Attitudes and Behaviors
Reporting on America's Attitudes and Behaviors

social media

Social Platforms

If you ever wondered why you don't see this colleague or that friend on your Instagram feed, it might be because almost every other...

Consumer Engagement

For years now, businesses have been advised to use, learn, and engage with customers via social platforms like Facebook, Instagram, and Twitter. What better...

Social Shopping

New York Fashion Week just wrapped, award season is upon us with nightly celebrity red carpet sightings and social media is awash in all...

Social Influencers

As attendees fill the rows at New York Fashion Week, many of the seats will be filled with "influencers," both real and self-identified. As...

Instant Gratification

We live in a day and age when screens are an addiction and smartphones an appendage. It's also a time when consumers are spending...

Fun & Games

You know what people do within minutes of waking up everyday? After sadly reconciling that they can't just turn over and go back to...

Fashion Influencers

Celebrities and endorsements have been around since the dawn of ...well, celebs themselves. From Charlton Heston plugging Van Heusen Century shirts to Wilt Chamberlain's...

Get Shopping

If it seems like people spend a lot of time on Facebook, Instagram, and Twitter, it’s...

Becoming Socially Adept

Retailers are constantly being urged to up their social media presence. But that doesn’t mean they...

Seeking Social Skills

For today’s retailers, the question is no longer whether to use Facebook, but whether Facebook, Twitter,...