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Reporting on America's Attitudes and Behaviors
Reporting on America's Attitudes and Behaviors

millennials

A Tale of Two Generations

States have been slowly reopening after the coronavirus pandemic saw stores, schools, work, and life in general shutdown months ago. For Gen Z and...

Those Pesky Kids Are Showing Up

Millennials and Gen Z consumers are said to have a “social first” mindset, where they care about how something is made, what it’s made...

Technology & Personalized Experiences

Millennials and Gen Z use technology at lightning speed, endlessly cruising from video to messaging to news to email with tireless dexterity and engagement....

Sustainability & Transparency

When it comes to sustainability and transparency, the fashion industry has taken its share of hits. While older generations may not have known about...

Beyond Millennials

There's a funny video circulating that shows a baby with a magazine. But instead of trying to turn the paper page, the baby starts...

The Baby Boomer & Retail

Last year, Millennials officially overtook Baby Boomers as the largest living generation in the U.S. It had marketers salivating. After all, more consumers means...

Wanting the Experience

It's not news that retailers are having a tough time right now. Shoppers are not only spending money online when they used to buy...

Gen Z

In an interesting interaction at a recent New York women's apparel trade show, a vendor was asked if she considers Gen Z part of...

Bringing Up Baby

For new parents, one of the fun things about dressing their baby is the choice in...

Prepare Accordingly

Okay, so remember a little bit ago when the death knell was rung for denim? When...

Urban Boom

If the children are our future, so, apparently, is a lot of urban living. Recent headlines...

Boys and Girls

“You’ve got your mother in a whirl, She’s not sure if you’re a boy or a...

Taking Time to Shop

In talking with a Millennial recently about going to the movies, she said she hadn’t been...