The Generational Denim Wars
The Gen Z versus Millennial denim war over skinny versus loose-fit jeans is the best kind because there are no real losers. Well, unless...
A Tale of Two Generations
States have been slowly reopening after the coronavirus pandemic saw stores, schools, work, and life in general shutdown months ago. For Gen Z and...
Those Pesky Kids Are Showing Up
Millennials and Gen Z consumers are said to have a “social first” mindset, where they care about how something is made, what it’s made...
Technology & Personalized Experiences
Millennials and Gen Z use technology at lightning speed, endlessly cruising from video to messaging to news to email with tireless dexterity and engagement....
The Natural Way to a Millennial Mom’s Heart
Somewhere between being called the Boomerang Generation (because a lack of finances meant they had to move back in with their parents) and Trophy...
Sustainability & Transparency
When it comes to sustainability and transparency, the fashion industry has taken its share of hits. While older generations may not have known about...
Will Millennials Force Apparel Industry into Transparency?
There's an amazing Twitter account called 70s Dinner Party, where users will come across such curious culinary finds as "Glazed Ham Loaf in Ring,"...
There's a funny video circulating that shows a baby with a magazine. But instead of trying to turn the paper page, the baby starts...
The Fine Art of Generational Appeal
Using data to zero in on the exact preferences to give consumers exactly what they want, no matter their age.
Sharing Product Info on Intimate Level Key to Retail Future
Retailers mine every available opportunity to learn more about the consumer and share brand or product information so people can make informed decisions
Data Insights Vital for Smooth E-Commerce Holiday Business
There are officially 10 shopping days left before Christmas, which, to a procrastinator, is plenty of time – even if they're buying online. Retailers,...
The Baby Boomer & Retail
Last year, Millennials officially overtook Baby Boomers as the largest living generation in the U.S. It had marketers salivating. After all, more consumers means...
Wanting the Experience
It's not news that retailers are having a tough time right now. Shoppers are not only spending money online when they used to buy...
In an interesting interaction at a recent New York women's apparel trade show, a vendor was asked if she considers Gen Z part of...
Bringing Up Baby
For new parents, one of the fun things about dressing their baby is the choice in...
Okay, so remember a little bit ago when the death knell was rung for denim? When...
If the children are our future, so, apparently, is a lot of urban living. Recent headlines...
Supply Chain Insights – Millennials
Key Insights Faster fashion, omnichannel approaches, and product education are instrumental to win all Millennial segments....
Boys and Girls
“You’ve got your mother in a whirl, She’s not sure if you’re a boy or a...
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