skip to main content
Reporting on America's Attitudes and Behaviors
Reporting on America's Attitudes and Behaviors

home textiles

The Comfort of Cotton

One of life's great luxuries that actually costs nothing is falling into bed and drifting off to sleep. What makes this a "luxury" is...

Home Textiles: Bath Towels

100% cotton bath towels remain the dominant offering at retail and the preference among consumers. In fact, focusing marketing efforts to remind shoppers how...

Home Textiles: Sheets & Bedding

About 7 in 10 consumers say cotton is their fiber of choice for top-of-bed product categories because they feel cotton is best suited to...

No Tie? No Problem.

Americans like staying home these days, and soft, casual apparel and home furnishings make all the comforts of home even more enticing.

Coming Home

The U.S. has seen a slow but steady growth in housing over the last few years....