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Reporting on America's Attitudes and Behaviors
Reporting on America's Attitudes and Behaviors

Gen Z

A Tale of Two Generations

States have been slowly reopening after the coronavirus pandemic saw stores, schools, work, and life in general shutdown months ago. For Gen Z and...

Technology & Personalized Experiences

Millennials and Gen Z use technology at lightning speed, endlessly cruising from video to messaging to news to email with tireless dexterity and engagement....

Gen Z + Denim

Gen Z is nothing if not about authenticity. And perhaps no other piece of apparel has been linked more with the word "authentic" than...

Sustainability & Transparency

When it comes to sustainability and transparency, the fashion industry has taken its share of hits. While older generations may not have known about...

Beyond Millennials

There's a funny video circulating that shows a baby with a magazine. But instead of trying to turn the paper page, the baby starts...

Wanting the Experience

It's not news that retailers are having a tough time right now. Shoppers are not only spending money online when they used to buy...

Gen Z

In an interesting interaction at a recent New York women's apparel trade show, a vendor was asked if she considers Gen Z part of...

A Perennial Favorite

Now that fall weather has finally hit most of the country, children are officially switching out their summer shorts and tees for other options...