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Gen Z

Gen Z

Consumers

This is the Fiber Gen Z Prioritizes While Embracing Authenticity & Sustainability

Like a fine wine, Gen Z shoppers are rather complex. They are predicted to be the wealthiest generation, yet they grapple with economic concerns. They have anxiety about the environment,…

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Consumers

The Surprising Ways Gen Z is Shopping Now

A reporter was in a store with a Gen Z shopper who was looking to buy new black denim jeans. But the retailer didn’t have the “right” black jeans in…

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Consumers

Here’s Where Young Shoppers Say Brands Really Need to Step Up

Amid ever more extreme weather events due to climate change, consumers are faced with how they can make a difference, especially when it comes to what they purchase — and…

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