Meeting the Demands
Buzzfeed has a fun quiz that lets people know if they're a Millennial or Gen Z based on the clothes they like. Bucket hat?...
A Tale of Two Generations
States have been slowly reopening after the coronavirus pandemic saw stores, schools, work, and life in general shutdown months ago. For Gen Z and...
Technology & Personalized Experiences
Millennials and Gen Z use technology at lightning speed, endlessly cruising from video to messaging to news to email with tireless dexterity and engagement....
Gen Z + Denim
Gen Z is nothing if not about authenticity. And perhaps no other piece of apparel has been linked more with the word "authentic" than...
Sustainability & Transparency
When it comes to sustainability and transparency, the fashion industry has taken its share of hits. While older generations may not have known about...
How Gen Z is Redefining Influencers
If the children really are our future, brands and retailers better be prepared to have a digital relationship with them.
There's a funny video circulating that shows a baby with a magazine. But instead of trying to turn the paper page, the baby starts...
The Fine Art of Generational Appeal
Using data to zero in on the exact preferences to give consumers exactly what they want, no matter their age.
Wanting the Experience
It's not news that retailers are having a tough time right now. Shoppers are not only spending money online when they used to buy...
In an interesting interaction at a recent New York women's apparel trade show, a vendor was asked if she considers Gen Z part of...
A Perennial Favorite
Now that fall weather has finally hit most of the country, children are officially switching out their summer shorts and tees for other options...
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