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Earth Day

Earth Day

Retail/Brands

Top Reasons for Brands to Commit to Natural Fibers

While Earth Day was celebrated Tuesday, April 22, all of April is considered Earth Month. And as part of their commitment to the environment, fashion brands are making conscious material…

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Consumers

This is the Fiber Gen Z Prioritizes While Embracing Authenticity & Sustainability

Like a fine wine, Gen Z shoppers are rather complex. They are predicted to be the wealthiest generation, yet they grapple with economic concerns. They have anxiety about the environment,…

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Supply Chain

Here’s Why Earth Day Could Bring More Natural Fibers to Fashion

Earth Day will be celebrated April 22 and this year the organization behind the movement is focusing on plastics. To be clear, Earthday.org is “demanding a 60 percent reduction in…

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Supply Chain

Can Earth Day Kick Off Climate Restoration by Fashion Industry?

As Earth Day approaches this April 22, the fashion industry is once again faced with the part it plays in climate change. But instead of hemming, hawing, and greenwashing its…

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