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Reporting on America's Attitudes and Behaviors
Reporting on America's Attitudes and Behaviors

Cotton Incorporated

One Decade, a World of Change

The retail world has changed dramatically in the last 10 years. We've gone from strolling malls to scrolling phones. From telling a clerk, "I'm...

Responding to Consumer Needs

New York Fashion Week is right around the corner and all eyes will be on the catwalk to see what's trending for Fall/Winter 2020....

What a Girl (and Boy) Wants

Before there were UwUpies and E-Gees, Softgirls and VSCO girls, there were Valley Girls. Fer sure. And they totally like, loved going into, like,...

Explosive Ecommerce

After some fears that trade tariffs and a shorter purchasing period might affect 2019's holiday sales, it turned out stores and brands could breathe...

Those Pesky Kids Are Showing Up

Millennials and Gen Z consumers are said to have a “social first” mindset, where they care about how something is made, what it’s made...

The 2020 Consumer Outlook

While retailers are still focused on the holiday season, which is expected to increase about 4 percent over last year, according to the National...

Direct-to-Consumer Brands

Like music, movies, or TV shows that can be downloaded at a user's convenience, successful direct-to-consumer (DTC) apparel brands fill a niche, one that...

Self-Disruption in Retail

If you've been to any sort of panel discussion in the last couple of years, you've likely heard the word "disruption" thrown around pretty...

Enchanting Holiday Numbers

When people think about the magic of the holidays, it's more likely they're conjuring thoughts of twinkling lights and gingerbread houses than mobile optimization...

Giving Apparel New Life

Tomorrow is America Recycles Day, the annual initiative by Keep America Beautiful that's dedicated to promoting recycling in the U.S. And some forward-thinking apparel...

Modern Holiday Magic

There's an iconic scene in the classic holiday movie A Christmas Story where Ralphie and his brother go see Santa in a department store....

AI & Machine Learning

Some amazing -- as well as some downright freaky -- innovations in artificial intelligence and machine learning were detailed at the recent Decoded Future...

Reinventing Denim

Ask the average person what they think of when they think of denim, and they'll likely describe the average five-pocket jean. But denim brands...