Supply Chain Insights – What Consumers Look For In Sheets (U.K.)

March 17, 2025

Why do consumers buy new sheets?

55%

U.K.: WHAT CONSUMERS LOOK FOR IN SHEETS

SHEETS

COTTON INCORPORATED’S

SUPPLY CHAIN INSIGHTS

64% 24%

To replace

old ones

For a new

color

For a new

style

29%

Average number of

sheets owned

purchase new sheets

2x/year or more

For More Information Contact: Corporate Strategy & Insights at [email protected]

Cotton Incorporated’s 2024 Global Home Textiles Survey, conducted on December 30-31, 2024 among N=7,163 consumers in China, Germany, Mexico, U.K., and U.S.

70%

prefer sheets made of cotton

What do they look for?

Softness

Does not

hold odor

Durability to

laundering

How long it

lasts

68%

66%

72%

Consumers say sheets made of cotton, compared to those made of other fibers are:

Highest

quality

86%

Most

reliable

81%

Most

sustainable

78%

Softest

83%86%

Most

comfortable

Lasts the

longest

78%

Price

67%

78%

Quality

Supply Chain Insights – What Consumers Look For In Sheets (U.S.)