Supply Chain Insights – What Consumers Look For In Sheets (Mexico)
March 17, 2025
Why do consumers buy new sheets?
7
65%
Average number of
sheets owned
purchase new sheets
2x/year or more
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Cotton Incorporated’s 2024 Global Home Textiles Survey, conducted on December 30-31, 2024 among N=7,163 consumers in China, Germany, Mexico, U.K., and U.S.
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2025 Cotton Incorporated.
MEXICO: WHAT CONSUMERS LOOK FOR IN SHEETS
SHEETS
COTTON INCORPORATED’S
SUPPLY CHAIN INSIGHTS
69%
To replace
old ones
For a new
color
37%
28%
For a new
fiber or fabric
79%
prefer sheets made of cotton
What do they look for?
90%
Quality
Softness
Does not
hold odor
How long it
lasts
82%
88%
94%
Consumers say sheets made of cotton, compared to those made of other fibers are:
Highest
quality
88%
Most
reliable
87%
Most
sustainable
80%
Softest
87%92%
Most
comfortable
Lasts the
longest
75%
Performance
features
83%
100%
Cotton
83%