Supply Chain Insights – What Consumers Look For In Sheets (Germany)
March 17, 2025
Why do consumers buy new sheets?
7
51%
Average number of
sheets owned
purchase new sheets
2x/year or more
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Cotton Incorporated’s 2024 Global Home Textiles Survey, conducted on December 30-31, 2024 among N=7,163 consumers in China, Germany, Mexico, U.K., and U.S.
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2025 Cotton Incorporated.
GERMANY: WHAT CONSUMERS LOOK FOR IN SHEETS
SHEETS
COTTON INCORPORATED’S
SUPPLY CHAIN INSIGHTS
68% 30%
To replace
old ones
For a new
color
For a new
style
34%
72%
prefer sheets made of cotton
What do they look for?
82%
Quality
Does not
hold odor
72%
How long
it lasts
71%
Consumers say sheets made of cotton, compared to those made of other fibers are:
Highest
quality
85%
Most
reliable
85%
Most
sustainable
84%
Softness
74%
Softest
80%82%
Most
comfortable
Durability to
laundering
75%
Lasts the
longest
77%
Color
66%