Supply Chain Insights – What Consumers Look For In Bedding (Mexico)
March 17, 2025
Why do consumers buy new bedding?
7
64%
Average number of
bedding owned
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Cotton Incorporated’s 2024 Global Home Textiles Survey, conducted on December 30-31, 2024 among N=7,163 consumers in China, Germany, Mexico, U.K., and U.S.
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2025 Cotton Incorporated.
MEXICO: WHAT CONSUMERS LOOK FOR IN BEDDING
BEDDING
COTTON INCORPORATED’S
SUPPLY CHAIN INSIGHTS
65%
To replace
old ones
For a new
color
35%
32%
For a new
style
81%
prefer bedding made of cotton
What do they look for?
92%
Quality
Softness
Does not
hold odor
How long it
lasts
83%
86%
91%
Consumers say bedding made of cotton, compared to those made of other fibers is:
Highest
quality
88%
Most
reliable
85%
Most
sustainable
79%
Softest
88%88%
Most
comfortable
Lasts the
longest
69%
Performance
features
80%
Durability to
laundering
80%
purchase new
bedding 2x/year or
more