Supply Chain Insights – What Consumers Look For In Bath Towels (Mexico)

March 12, 2025

For More Information Contact: Corporate Strategy & Insights at [email protected]

Cotton Incorporated’s 2024 Global Home Textiles Survey, conducted on December 30-31, 2024 among N=7,163 consumers in China, Germany, Mexico, U.K., and U.S.

Why do consumers buy new bath towels?

Average number

of towels owned

purchase new

towels 2x/year or

69%

MEXICO: WHAT CONSUMERS LOOK FOR IN BATH TOWELS

BATH TOWELS

COTTON INCORPORATED’S

SUPPLY CHAIN INSIGHTS

75% 27%

To replace

old ones

For a new

color

For a new

fiber or fabric

25%

85%

prefer bath towels made of cotton

What do they look for?

93%

Quality

Softness

Does not

hold odor

How long it

lasts

86%

88%

Consumers say bath towels made of cotton, compared to those made of other fibers are:

89%

Most

comfortable

Most

absorbent

Highest

quality

Most

reliable

86%87%88%

Most

sustainable

76%

Softest

90%

Lasts the

longest

72%

Absorbency

89%

Performance

features

82%

Supply Chain Insights – What Consumers Look For In Bath Towels (Germany)Supply Chain Insights – What Consumers Look For In Bath Towels (China)