Supply Chain Insights – Tracking Consumer Sentiment (U.K., Wave 6)
March 24, 2026
TOP CONSUMER CONCERNS
PERSONAL SOCIAL
CONSUMER EMOTIONS
38%
say emotion
strongly
impacts shopping
CLOTHES SHOPPING
Uncertain
46% 43%
Worried Calm
20%
Excited
16%
Hopeful
24%
MOST RECENT
CLOTHES PURCHASE
T-shirts
Denim jeans
Sweats
Leggings
34%
23%
22%
20%
of consumers
purchased
clothing in the
past month
78%
purchased online
58%
purchased second-hand clothing
29%
purchased in a physical store
59%
have seen prices
increasing on clothing
in the past month
66%
say shopping
is a positive
activity for me
% say it is a major concern
% feel strongly when thinking about the wider world
49%
Household
finances
44%
My family’s
future
42%
Mental
health
57%
52%
57%
Economy
Wages keep up
with cost of living
Healthcare
system
compared to a few months ago, are you spending more, less, or about the same amount on clothing?
19% more 34% same 47% less
58%
TRACKING CONSUMER
SENTIMENT
COTTON INCORPORATED’S
SUPPLY CHAIN INSIGHTS
in the U.K.
U.K.
For More Information Contact: Corporate Strategy & Insights at M[email protected]
Cotton Incorporated’s Consumer Sentiment Survey, Wave 6, a survey of n=5,979 in China, France, Germany, Mexico, U.K., and U.S. U.K. respondents, n=981
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