Supply Chain Insights – Tracking Consumer Sentiment (Mexico, Wave 6)
March 24, 2026
For More Information Contact: Corporate Strategy & Insights at [email protected]
Cotton Incorporated’s Consumer Sentiment Survey, Wave 6, a survey of n=5,979 in China, France, Germany, Mexico, U.K., and U.S.
Mexico respondents, n=985
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2026 Cotton Incorporated.
TOP CONSUMER CONCERNS
PERSONAL SOCIAL
CONSUMER EMOTIONS
48%
say emotion
strongly
impacts shopping
CLOTHES SHOPPING
Uncertain
48% 46%
Worried
Calm
33%
Excited
32%
Hopeful
43%
MOST RECENT
CLOTHES PURCHASE
Denim jeans
Sweats
T-shirts
Casual shirts
Dress shirts
49%
34%
27%
26%
25%
of consumers
purchased
clothing in the
past month
91%
purchased online
59%
purchased via social media platform
34%
purchased in a physical store
70%
have seen prices
increasing on clothing
in the past month
77%
say shopping
is a positive
activity for me
% say it is a major concern
% feel strongly when thinking about the wider world
83%
My family’s
future
81%
Personal
safety
79%
Household
finances
82%
81%
83%
Public safety
Wages keep up
with cost of living
Healthcare
system
compared to a few months ago, are you spending more, less, or about the same amount on clothing?
34% more 31% same 35% less
83%
TRACKING CONSUMER
SENTIMENT
COTTON INCORPORATED’S
SUPPLY CHAIN INSIGHTS
in Mexico