Supply Chain Insights – Tracking Consumer Sentiment in the U.S.
May 12, 2025
TRACKING CONSUMER
SENTIMENT IN THE U.S.
COTTON INCORPORATED’S
SUPPLY CHAIN INSIGHTS
WAVE 1
Top Consumer Concerns % say it is a major concern
Consumer Emotions % feel strongly when thinking about the wider world
Clothes Shopping
compared to a few months ago, are you spending more, less, or about the same
amount on clothing?
Personal
60%
Household
finances
54%
My family’s future
51%
Mental health
Social
72%
59%
66%
The economy
Wages keep up
with cost of living
Healthcare
system
Calm Excited
21%28%
45%
Worried Uncertain Hopeful
32%44%
44%
say emotion
strongly
impacts shopping
of consumers
purchased
clothing in
the past
month
80%
24% More 35% same 41% less
purchased clothes on sale
47%
shopped during a promotion
32%
Buy higher
quality to
last longer
Buy lower
quality to
save money
Neither
37% 41%
22%
Most Recent Clothes Purchase
T-shirts
Sweats
Athleisure
Activewear
Denim jeans
39%
31%
24%
23%
22%
during the past month, have
you been more likely to:
Among those purchased clothes in past month
For More Information Contact: Corporate Strategy & Insights at [email protected]
Cotton Incorporated's Consumer Sentiment, a survey of n=2,953 consumers in the U.S., Mexico, and China. U.S. respondents, n=940
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