Supply Chain Insights – Tracking Consumer Sentiment in China
May 12, 2025
Social
54%
52%
58%
Education
Wages keep up
with cost of living
Healthcare
system
TRACKING CONSUMER
SENTIMENT IN CHINA
COTTON INCORPORATED’S
SUPPLY CHAIN INSIGHTS
Top Consumer Concerns % say it is a major concern
WAVE 1
Consumer Emotions % feel strongly when thinking about the wider world
55%
say emotion
strongly
impacts shopping
31%
WorriedUncertain
36%
Hopeful
52%
Calm
39%
Excited
45%
Personal
70%
Physical health
66%
My family’s future
67%
Personal safety
of consumers
purchased
clothing in
the past
month
Clothes Shopping
compared to a few months ago, are you spending more, less, or about the same
amount on clothing?
96%
33% More 49% same 18% less
purchased clothes via social media
30%
Checked fiber content of a garment
27%
Most Recent Clothes Purchase
Athleisure
Activewear
Casual shirts
Denim jeans
T-shirts
39%
35%
24%
22%
19%
Buy higher
quality to
last longer
Buy lower quality
to save money
72%
11%
17%
during the past month, have
you been more likely to:
Among those purchased clothes in past month
Neither
For More Information Contact: Corporate Strategy & Insights at [email protected]
Cotton Incorporated's Consumer Sentiment, a survey of n=2,953 consumers in the U.S., Mexico, and China. China respondents, n=1,022
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