Supply Chain Insights – Tracking Consumer Sentiment (France, Wave 6)
March 24, 2026
For More Information Contact: Corporate Strategy & Insights at [email protected]
Cotton Incorporated’s Consumer Sentiment Survey, Wave 6, a survey of n=5,979 in China, France, Germany, Mexico, U.K., and U.S.
France respondents, n=999
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2026 Cotton Incorporated.
TOP CONSUMER CONCERNS
PERSONAL SOCIAL
CONSUMER EMOTIONS
34%
say emotion
strongly
impacts shopping
CLOTHES SHOPPING
Uncertain
50% 49%
Worried Calm
20%
Excited
13%
Hopeful
14%
MOST RECENT
CLOTHES PURCHASE
Denim jeans
T-shirts
Sweats
Activewear
39%
28%
20%
17%
17%
of consumers
purchased
clothing in the
past month
79%
purchased second-hand clothing
24%
56%
have seen prices
increasing on clothing
in the past month
69%
say shopping
is a positive
activity for me
purchased online
66%
% say it is a major concern
% feel strongly when thinking about the wider world
80%
My family’s
future
76%
Household
finances
73%
Physical
Health
72%
69%
73%
Public safety
Healthcare
system
compared to a few months ago, are you spending more, less, or about the same amount on clothing?
14% more 34% same 52% less
purchased in a physical store
47%
TRACKING CONSUMER
SENTIMENT
COTTON INCORPORATED’S
SUPPLY CHAIN INSIGHTS
in France
Wages keep up
with cost of living
Dress pants,
skirts, or dresses