Supply Chain Insights – Denim Jeans Outlook (U.S.)
June 9, 2023
DENIM JEANS OUTLOOK
COTTON INCORPORATED’S
SUPPLY CHAIN INSIGHTS
U.S. EDITION
Same
More
20%
62%
8 10
Size of Denim Market
pairs of denim jeans in the next year.
$53
Average prices
consumers pay for a
pair of denim jeans
(up 8% from last year)
$18.4
billion in 2022
$21.8
billion in 2027
1
(5 year growth 18.5%)
to
Plans to Purchase
consumers (82%) say they
plan to purchase the
out
of
59%
25%
all or mostly
in a physical
store
equally
in-store and
online
all or mostly
online
17%
Consumers will purchase
jeans...
comfort (95%)
fit (95%)
quality (92%)
9 10
in
over
Purchase Drivers
Consumers Love Cotton-Rich Denim
65%
say they prefer their denim
jeans to be made from:
41%
24%
100% cotton
cotton blends
Consumer Preferences
Bottoms worn most often*
Denim Jeans
leggings/
jeggings
34%
17%
casual
pants
15%
sweatpants/
joggers
23%
Brand Favorites
for Denim Jeans
Levi's
Wrangler
Lee
American
Eagle
36%
9%
8%
7%
are important to denim jeans purchase decisions.
say
For More Information Contact: Corporate Strategy & Insights at [email protected]
Cotton Incorporated’s Lifestyle Monitor™ Survey March 2023, n=500, *in the past month
Sources:
1
Euromonitor International
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2023 Cotton Incorporated.