Supply Chain Insights – Denim Jeans (Mexico)
June 9, 2025
Consumers purchase jeans…
Purchase Drivers
% very important to denim jeans purchase decision
In the past few years, do you wear
your jeans…?
For More Information Contact: Corporate Strategy & Insights at [email protected]
Cotton Incorporated's 2024 Global Denim Survey, a survey of n=10,183 consumers in China, France, Germany, India, Italy, Japan,
Mexico, Netherlands, South Korea, Spain, Thailand, UK, and USA. Mexico sample size: n=992
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2025 Cotton Incorporated.
Why wear jeans more often
All or mostly in a
physical store
Equally in-store
and online
All or mostly
online
DENIM JEANS
COTTON INCORPORATED’S
SUPPLY CHAIN INSIGHTS
MEXICO
94%
of consumers
love or enjoy
wearing denim
13
pairs denim
jeans owned
on average
44% 55% 1%
Why purchase jeans in a physical store
57%
Easy to find
right size and fit
51%
Like to touch
and feel before
purchase
65%
Like to try before I
buy
Reasons to shop for denim
For a
new style
33%
To replace
old jeans
61%
New range/
style launched
35%
Discount/
Promotion
25%
Why purchase jeans online
38%
Easy to price
compare
49%
Better deals/
promotions
40%
Good selection of
prices
They are
comfortable
59%
95%
Quality
95%
Fit
94%
Comfortable
91%
Long-lasting
/Durable
88%
Holds its shape
88%
Fabric
71%
prefer denim be made of cotton
66% More 30% same 4% less
Sources of
inspiration for
denim jeans
43%
41%
32%
28%
Banner ads
Social media
What’s offered
in stores I shop
Friends or
family
Look good with
everything
60%
More occasions to
wear denim jeans
44%