Supply Chain Insights – Consumer Insights in the US
October 15, 2025
Comfort FitQuality
Drivers of Consumer Prefrence
*Tencel is a trademark of Lenzing
SUSTAINABILITY
= significantly higher in 2025 = significantly lower in 2025
Top Retailers Shopped for Clothing
Top Ways Plan to Shop for Clothing in Next Year
Cotton Preference
Top Reasons Would Pay More for Clothes Made from
Natural Fibers
Preferred Shopping Method
Top Social Media Sources
% Say Is Safe for the Environment (Top 5 of 11)
AMERICA’S COTTON PRODUCERS AND IMPORTERS Service Marks/Trademarks of Cotton Incorporated ©2025 Cotton Incorporated
Source: Cotton Council International and Cotton Incorporated’s Global Lifestyle Monitor™ survey, conducted with n=1,000 consumers in the US
COTTONINC.COM
LIFESTYLEMONITOR.COTTONINC.COM
65%
Feel very/somewhat
optimistic about their
financial situation
Browsing
52%
74%
Purchasing
In-Store
Online
23%
46%
Comfortable Soft Authentic
67%69% 60%
20%
Changing how shopping
for clothing to reduce
environmental impact
29%
Rely on a sustainability
certification or seal to determine
if clothing is made in an
environmentally friendly manner
46%
Willing to pay more for natural
fibers such as cotton
Sustainability
is nice to
have
51 %
Only purchase
sustainable
clothing
19 %
70% 68% 47% 34%
More sustainable/
environmentally friendly
More durableMore comfortable Better quality
70%
Discount store
(In-Store)
87%
Online only store
75%
Mass merchant
(In-Store)
Cotton
blends
Denim
Cotton
Prefer Cotton, Cotton
blends, or Denim
79%
72%
I will do more
research so I can
get the best value
70%
86%
I will buy
higher-quality,
longer-lasting items
I will buy more
comfortable
clothing
I will buy some new
clothing, but less than usual
Top Way Plan to Shop
54%
79%
66%
46%
64%
41%
37%
Cotton Wool Hemp Polyester Rayon Tencel*
GLOBAL LIFESTYLE MONITOR: INDIA
GLOBAL CONSUMER
INSIGHTS
IN THE U.S.
SHOPPING TRENDS
= significantly higher in 2025 = significantly lower in 2025
78%
60%
59%
YOUTUBE
TIKTOK
INSTAGRAM
Use social media
as a top source of
inspiration
(social media/blogs/vlogs)
46%