Supply Chain Insights – Consumer Insights in Thailand
October 15, 2025
*Tencel is a trademark of Lenzing
SUSTAINABILITY
= significantly higher in 2025 = significantly lower in 2025
Top Retailers Shopped for Clothing
Top Ways Plan to Shop for Clothing in Next Year
Cotton Preference
Top Reasons Would Pay More for Clothes Made from
Natural Fibers
Preferred Shopping Method
Top Social Media Sources
% Say Is Safe for the Environment (Top 5 of 11)
AMERICA’S COTTON PRODUCERS AND IMPORTERS Service Marks/Trademarks of Cotton Incorporated ©2025 Cotton Incorporated
Source: Cotton Council International and Cotton Incorporated’s Global Lifestyle Monitor™ survey, conducted with n=1,002 consumers in Thailand
COTTONINC.COM
LIFESTYLEMONITOR.COTTONINC.COM
GLOBAL LIFESTYLE MONITOR: INDIA
GLOBAL CONSUMER
INSIGHTS
IN THAILAND
SHOPPING TRENDS
67%
Feel very/somewhat
optimistic about their
financial situation
27% 28%
Changing how shopping
for clothing to reduce
environmental impact
Rely on a sustainability
certification or seal to determine
if clothing is made in an
environmentally friendly manner
45%
Willing to pay more for natural
fibers such as cotton
Sustainability
is nice to
have
62%
Only purchase
sustainable
clothing
27%
87%
71%
55%
67%
54%
52%
Cotton Wool HempPolyester Rayon Tencel*
Cotton
blends
Denim
Cotton
Prefer Cotton, Cotton
blends, or Denim
66%
= significantly higher in 2025 = significantly lower in 2025
91% 87%
95%
I will do more
research so I can
get the best value
I will buy
higher-quality,
longer-lasting items
I will buy more
comfortable
clothing
I will buy some new
clothing, but less than usual
Top Way Plan to Shop
60%
52%
82%
In-Store
Online
15%
47%
Browsing
Purchasing
Authentic Soft Comfortable
50%59% 50%
70% 63% 55% 51%
More comfortable Better quality Better performance
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More sustainable/
environmentally friendly
Department
Street market
80%
(In-Store)
93%
Online only store
82%
(In-Store)
Use social media
as a top source of
inspiration
(social media/blogs/vlogs)
67%
80%
79%
69%
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