Supply Chain Insights – Consumer Insights in Mexico
October 15, 2025
Comfort DurabilityQuality
Drivers of Consumer Prefrence
*Tencel is a trademark of Lenzing
SUSTAINABILITY
= significantly higher in 2025 = significantly lower in 2025
Top Retailers Shopped for Clothing
Top Ways Plan to Shop for Clothing in Next Year
Cotton Preference
Top Reasons Would Pay More for Clothes Made from
Natural Fibers
Preferred Shopping Method
Top Social Media Sources
% Say Is Safe for the Environment (Top 5 of 11)
AMERICA’S COTTON PRODUCERS AND IMPORTERS Service Marks/Trademarks of Cotton Incorporated ©2025 Cotton Incorporated
Source: Cotton Council International and Cotton Incorporated’s Global Lifestyle Monitor™ survey, conducted with n=1,000 consumers in Mexico
COTTONINC.COM
LIFESTYLEMONITOR.COTTONINC.COM
83%
72%
54%
56%
51%
44%
Cotton Wool Hemp Polyester Rayon Tencel*
26% 45%
Changing how shopping
for clothing to reduce
environmental impact
Rely on a sustainability
certification or seal to determine
if clothing is made in an
environmentally friendly manner
66%
Willing to pay more for natural
fibers such as cotton
Sustainability
is nice to
have
51 %
Only purchase
sustainable
clothing
20%
78%
Feel very/somewhat
optimistic about their
financial situation
62%
71%
In-Store
Online
27%
38%
Browsing
Purchasing
Cotton
blends
Denim
Cotton
Prefer Cotton, Cotton
blends, or Denim
89%
Comfortable Soft High Quality
81%81% 69%
72% 60% 46% 38%
More durable
Better quality
More comfortable
Hypoallergenic/less
irritating to skin
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I will buy clothing in the
latest styles
Top Way Plan to Shop
59%
86%
I will do more
research so I can
get the best value
86%
91%
I will buy
higher-quality,
longer-lasting items
I will buy more
comfortable
clothing
74%
Warehouse
73%
Mass merchant
(In-Store)
89%
Online only store
(In-Store)
GLOBAL LIFESTYLE MONITOR: INDIA
GLOBAL CONSUMER
INSIGHTS
IN MEXICO
SHOPPING TRENDS
= significantly higher in 2025 = significantly lower in 2025
75%
64%
64%
TIKTOK
FACEBOOK
INSTAGRAM
Use social media
as a top source of
inspiration
(social media/blogs/vlogs)
55%