Supply Chain Insights – Activewear in Germany 2025
September 4, 2025
Habits of Active consumers (exercise at least 2 days per week)
3 68% 54% 55%
Average
days/week
exercise
exercise with
moderate
intensity
typically
exercise for
30-60 minutes
Type of clothing worn during exercise
% regularly exercise
MANY OCCASIONS FOR ACTIVEWEAR
% wear athletic apparel in following situation
INTEREST IN PERFORMANCE
% likely to look for performance features when shopping for athletic apparel
Habits of All respondents (Active and Non-Active)
ACTIVEWEAR OWNERSHIP
Average # garments owned and worn for exercise
PREFER COTTON FOR ACTIVEWEAR
% prefer activewear made of cotton or cotton blends for
TOP EXERCISE ACTIVITIES
(% regularly participate in activity)
workout with
others
For More Information Contact: Corporate Strategy & Insights at [email protected]
Source: Cotton Incorporated’s 2025 Global Activewear Survey, Germany, N=1,004
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated.
©2025 Cotton Incorporated.
ACTIVEWEAR
IN GERMANY
COTTON INCORPORATED’S
SUPPLY CHAIN INSIGHTS
Cycling or
mountain
biking
39%
Swimming
37%
Cardio training
41%
Hiking
37%
Running
55%
Outdoors At Home
73% 55%
At a gym or
public facility
51%
Only activewear Mostly activewear Mix of active and
non-activewear
Non
Active-
wear
24% 35% 34% 7%
Underwear
5
Comfort
Quality
Fit
ACTIVEWEAR
primary
PURCHASE
DRIVERS
Breathability
Stretch
Functionality
willing to pay more
for cotton activewear
with desired
performance features
81%
Tops Bottoms
Bras (Women only) Sweatshirts, Hoodies,
Pullovers, or Fleece
Outerwear/
Shell Layers
5 4
4 4 3
37%
Running
errands
67%
Around the
house
45%
Doing
housework or
yardwork
37%
Shopping
Hanging
out at
home
A light
workout
59%
Running
errands
Socializing
57%
56%
51%
59%
Shrink resistant
Chafe resistant
60%
60%
Easy Care
57%
Moisture management