Fiber Preferences
Fiber Preferences
Articles | Consumer Research
A Celebration, So Spread the Word: World Cotton Day & the 50th Anniversary of the Seal of Cotton
As World Cotton Day took place October 7, it’s an opportune time for brands and designers to note the celebration of another cotton event: the 50th anniversary of the Seal…
Articles | Consumer Research
Heading to World Cotton Day, Here’s What Consumers Really Think of Cotton
In a matter of days, countries around the globe will be recognizing World Cotton Day, an event held annually on October 7 as both a celebration of cotton and an…
Articles
International Day Explains Why Cotton is More than Just a Commodity
This October 7 will mark the official United Nations (U.N.) World Cotton Day, when this humble plant and fiber is acknowledged not just for the fabric it brings to the…
Articles
World Cotton Day 2021
It's World Cotton Day 2021. And while that sounds like a great reason to break out the hoodies and denim jeans, the celebration plans go so much further. The theme…
Articles
The Mindset of Global Consumers
After more than a year-and-a-half of dealing with Covid-19 and the ensuing upheaval surrounding it, a new survey shows consumers around the world are feeling a range of emotions —…
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Earth Day 2021
Remember last year when COVID-19 shut down the world, and the environmentally minded were hopeful it would be good for the planet? Well, that didn't happen but from April 20-22,…
Articles
Home Textiles in China – Supply Chain Insights
Chinese consumers spent ¥167 billion ($23.4B USD) on home textile products in 2019. While a drop in spending due to the COVID-19 pandemic is expected in 2020, this market is…
Articles
Helping the World’s Water
Imagine a large cruise ship, as tall as a 16-story building and longer than a city block. Next, imagine it’s made of tiny microplastic particles that suddenly collapse into the…