Denim
Denim
Consumers
Articles
Denim’s Renewal
Everyone has a favorite pair of denim jeans — until they start fraying or ripping. At one time, some funky patches might have helped to cover the holes and prolong…
Consumers
Articles
The Denim Dialogue
With the Kingpins Show and Texworld wrapping up this week, those in the denim industry got a chance to see the next evolution of treatments and techniques. The options are…
Retail/Brands
Articles
Holiday 2013: A Cotton Clothing Carol
This holiday season, clothing retailers can heed the warnings of ghosts of purchases past to influence the present and the future sales. Customer reviews of clothing purchases will impact what…
Consumers
Articles
Clothing Changes That Impact Satisfaction
Retailers and brands have unprecedented access to direct feedback about the experiences customers have with their apparel purchases. Research reveals that unfavorable consumer opinions about clothing purchases could be detrimental to…
Consumers
Articles
Driving Demand for Denim Jeans
Denim jeans represent an estimated $60 billion global market1 for retailers, but recent cost-cutting measures (e.g., thinner fabrics, changes in fiber content, etc.) have caused significant performance issues and dissatisfaction…