Apparel
Apparel
Articles
Leveraging Collaboration for Profit
Whether they work from home, go in to an office or school, attend events, or just want something new, U.S. consumers have continued to shop for new clothes to the…
Articles
Success in the Extended-Size Market
It’s kind of funny/not funny how the fashion industry still considers single-digit sizes the norm just because that’s the way it’s always been. After all, the pandemic brought on stress…
Articles
Summer Fashion Trends
Two seemingly dichotomous trends are taking place this season: the “coastal grandmother” and “feral girl summer.” Sure, they may both sound odd as far as trends go. But this is…
Articles
Why Resale Isn’t Going Away
It could be argued Macklemore made shopping for secondhand clothes cool. After all, his song “Thrift Shop” hit No. 1 in 2013. Sure, ThredUP and The RealReal started a little…
Articles
Celebrating the Blue Jean
It’s been nearly a century and a half since the humble blue jean was born. Back on May 20, 1873, Levi Strauss and Jacob Davis patented the process of putting…
Articles
Big Opportunities for Denim
In a fifth season episode of The Office, Meredith’s character made it clear that casual Friday apparel could be taken much too far. That was way back in 2008, when…
Articles
Fashion Can Work With Shoppers to Move Beyond COVID
It’s been more than two years since COVID-19 shut down the world and turned life, including retail, on its ear. Stores and brands scrambled to serve customers while operating within…
Articles | Fashion & Apparel Trends
Invest in Our Planet
It’s been more than half a century since the world’s first Earth Day, when 20 million Americans called for greater protections for the planet. The Earth Day movement continues tomorrow,…
Articles | Consumer Research
Guess Which Generation Wants Sustainable Clothes the Most
When it comes to sustainable shopping, consumers have preferences regarding what they’d like to buy. And industry experts say opportunity awaits the retailers that truly hear and respond to customer…