Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Consumers
Articles | Consumer Research
Quality & Durability Sought for All That Back-to-College Stuff
There’s a scene in the movie The Tender Bar, which is set in the 1970s and 80s,where the protagonist arrives for his first day of college. He’s alone, carrying only…
Consumers
Articles | Consumer Research
Beyond Price: How to Deliver to Parents & Kids This Back-to-School Season
The average parent is always looking for deals but perhaps even more so this Back-to-School (BTS) season, due to worries about rising costs and growth. This means retailers should expect…
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