Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Consumers
Articles | Fashion & Apparel Trends
The Blue Jean Birthday Story: How It Started, How It’s Going Globally
It’s funny watching movies or TV shows that don’t really seem that old but then a character makes a call from a phone booth, checks their home answering machine or…
Consumers
Articles | Consumer Research
Heading to World Cotton Day, Here’s What Consumers Really Think of Cotton
In a matter of days, countries around the globe will be recognizing World Cotton Day, an event held annually on October 7 as both a celebration of cotton and an…
Consumers
Articles | Fashion & Apparel Trends
How Blue Jeans Pair Perfectly with Circular Fashion
In a circularity panel discussion held earlier this year, moderator Robert Langkjaer-Bain of Imagine5 media informed the audience that in the time it took for them to watch a 6-minute…