The Notable Reasons Why Indie Brands Embrace Natural Fibers 

It’s no secret that fast fashion and major brands have embraced petroleum-based textiles like polyester and acrylic. It’s to the point that nearly 70 percent of clothing is made of…

Fashion & Natural Fibers

Microplastic pollution from synthetic textiles can be found all over the world — from Mount Everest, the highest point on the planet, to the Mariana Trench, the deepest oceanic trench…

Clothing Durability & What’s In Your Closet

In the last 15 years, we've seen trends towards disposability in the fashion industry, disturbing sustainability advocates.

Consumer Perspectives on “Green” Apparel

Environmental activism among consumers has steadily progressed due to more individuals adopting eco-friendly habits. Consumers’ eco-sensitive attitudes and behaviors can be understood as a form of enlightened self-interest. More than…