North America
North America
Consumers
Articles | Consumer Research
Why Comfort is Now King in Men’s & Women’s Bottoms
It’s no secret consumers took to their pajamas and loungewear all day long during the COVID-19 pandemic. Although it has been years since the World Health Organization called an end…
Consumers
Articles | Consumer Research
This is Why World Cotton Day is Celebrated Around the Globe
Ever since 2019, World Cotton Day has been celebrated on October 7 to highlight the role cotton plays worldwide in job creation, poverty reduction and maintaining economic stability in cotton-producing…
Retail/Brands
Articles | Fashion & Apparel Trends
The Fashion Week Buzz: The Spring Scene Will Be Full of Natural Fibers
The New York Fashion Week and New York Men’s Day events wrapped last week, and it was clear from both runway shows and presentations that natural fibers like cotton will…
Consumers
Articles | Consumer Research
Why Natural Fibers Fit the Season’s Cozy Sleep/Loungewear Trends
Temperatures recently began cooling across much of the United States, even bringing frost warnings to parts of the Midwest. Inevitably, pumpkin spice everything starts popping up and thoughts turn to…
Consumers
Articles | Consumer Research
Quality & Durability Sought for All That Back-to-College Stuff
There’s a scene in the movie The Tender Bar, which is set in the 1970s and 80s,where the protagonist arrives for his first day of college. He’s alone, carrying only…
Retail/Brands
Articles | Fashion & Apparel Trends
The Rise of Plastic-Free Fashion Amid Health Concerns Associated with Synthetic Fibers
When one thinks of Plastic Free July, the challenge to avoid all manner of plastic bottles, cups, and containers likely comes to mind. To be sure, that’s a central concern…
Supply Chain
Articles | Retail Market Analysis
This is How Brands Can Ride the Wave to Help the Oceans
It’s that time of year when thoughts of sand and surf take hold. Swimming, jumping the ocean waves, snorkeling, and whale watching are all part of the summer picture. And…
Retail/Brands
Articles | Fashion & Apparel Trends
Top Reasons for Brands to Commit to Natural Fibers
While Earth Day was celebrated Tuesday, April 22, all of April is considered Earth Month. And as part of their commitment to the environment, fashion brands are making conscious material…