North America
North America
Consumers
Articles | Consumer Research
This Is 30: Measuring Consumer Attitudes & Behavior Over Three Decades
Thirty years ago, Seinfeld was the number one TV show, the disheveled grunge look was all the rage, “Casual Fridays” were ushering in a more relaxed workwear environment – and…
Consumers
Articles
Gaining More from Customer Reviews
How often do you start a product search on Google? You’re not alone. Nearly half of all product searches start on the search engine. And the reviews attached to those…
Consumers
Infographics/Charts
All About Cotton
Discover the latest consumer survey responses about people's preference for cotton and cotton products.
Consumers
Articles
Things to Know About COVID-19 & Consumer Concerns in Mexico (Wave 10)
Things to Know About COVID-19 & Consumer Concerns in Mexico (Wave 10)
Consumers
Articles
Things to Know About COVID-19 & Consumer Concerns in the U.S. (Wave 10)
Things to Know About COVID-19 & Consumer Concerns in the U.S. (Wave 10)
Consumers
Articles
Brands & Customer Reviews
It’s no secret that the COVID-19 pandemic has led to significant growth in ecommerce over the last two years. But stores and brands might not realize the importance online reviews…