North America
North America
Consumers
Articles | Consumer Research
Here’s Why Stores Should Expect a Positive Cheerful Holiday
Holiday 2024 is poised to be positive for retailers and brands, despite concerns about inflation and a shorter shopping season. But make no mistake, this year’s Christmas shoppers will be…
Consumers
Articles | Consumer Research
The Surprising Ways Gen Z is Shopping Now
A reporter was in a store with a Gen Z shopper who was looking to buy new black denim jeans. But the retailer didn’t have the “right” black jeans in…
Supply Chain
Articles | Retail Market Analysis
Consumers Still Love Ecommerce – Here’s How U.S. Can Compete
Online shopping has been the stuff of wardrobe inspiration, late night impulse buys and time saving purchases for consumers around the world. While it stands to grow exponentially in the…
Consumers
Articles | Consumer Research
This is How Parents Plan to Spend for Back-to-School 2024
Earlier this summer, Limited Too held a rooftop party in New York to kick off the return of the iconic tween brand before the start of the new school season.…
Retail/Brands
Articles | Retail Market Analysis
This is How AI Will Benefit Consumers & Their Retail Experience
For years, retailers have had the ability to collect data from customers with the idea that they would use it to offer consumers more personalized products and experiences. But too…
Retail/Brands
Articles | Retail Market Analysis
These New Technologies Are Bringing Retail into the New Year
The new year is bringing plenty of newness to retail, much of it “behind the scenes” thanks to further adoption of technologies like artificial intelligence (AI), generative AI, and augmented…
Consumers
Articles | Consumer Research
Consumers, Retail and What to Expect in 2024? It’s Tricky
Another holiday season is just about in the books and, of course, the retail industry is looking to suss out trends for 2024 before January hits. That’s always tricky, but…
Consumers
Articles | Consumer Research
Here’s Where & What Holiday Consumers Will Buy (Despite Their Economic Jitters)
Consumers may seem like walking contradictions right now – saying they feel one way about the economy but acting differently with when it comes to purchasing. And that has helped…
Retail/Brands
Articles | Retail Market Analysis
These New Passports Will Emphasize a Brand’s Sustainability
A new report from the United Nations Environment Programme says greenhouse gas emissions reached a new high in 2022 and by September 2023, global average temperatures were 1.8°C above pre-industrial…
Retail/Brands
Articles | Consumer Research
‘Tis the Season – And It Should Be Merry & Bright
It’s that time of year again, when people are hauling out the holly, Jack Frost is nipping at noses and – if expectations prevail – shoppers will be rushing home…