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Articles | Consumer Research
This is How Parents Plan to Spend for Back-to-School 2024
Earlier this summer, Limited Too held a rooftop party in New York to kick off the return of the iconic tween brand before the start of the new school season.…
Articles | Retail Market Analysis
This is How AI Will Benefit Consumers & Their Retail Experience
For years, retailers have had the ability to collect data from customers with the idea that they would use it to offer consumers more personalized products and experiences. But too…
Articles | Retail Market Analysis
These New Technologies Are Bringing Retail into the New Year
The new year is bringing plenty of newness to retail, much of it “behind the scenes” thanks to further adoption of technologies like artificial intelligence (AI), generative AI, and augmented…
Articles | Consumer Research
Consumers, Retail and What to Expect in 2024? It’s Tricky
Another holiday season is just about in the books and, of course, the retail industry is looking to suss out trends for 2024 before January hits. That’s always tricky, but…
Articles | Consumer Research
Here’s Where & What Holiday Consumers Will Buy (Despite Their Economic Jitters)
Consumers may seem like walking contradictions right now – saying they feel one way about the economy but acting differently with when it comes to purchasing. And that has helped…
Articles | Retail Market Analysis
These New Passports Will Emphasize a Brand’s Sustainability
A new report from the United Nations Environment Programme says greenhouse gas emissions reached a new high in 2022 and by September 2023, global average temperatures were 1.8°C above pre-industrial…
Articles | Consumer Research
‘Tis the Season – And It Should Be Merry & Bright
It’s that time of year again, when people are hauling out the holly, Jack Frost is nipping at noses and – if expectations prevail – shoppers will be rushing home…
Articles | Consumer Research
Reaching Gen Z & Millennials: Different Social Platforms Call for Different Content Every Time
There are 8 billion people in this world. And of them, 60 percent, or 4.88 billion, are active social media users. In the U.S., that number jumps to 74 percent.…
Articles | Consumer Research
Despite Decreased Inflation, Back-to-School May Be Impacted
Inflation is at its lowest point in more than a year – three percent in June, down from 9.1 percent in June 2022. Yet, the continuation of increased prices, albeit…
Articles | Retail Market Analysis
Buckle Up: The Metaverse is Coming to Retail & Young Shoppers Are Ready
Way back in the 1992 in his book Snow Crash, author Neal Stephenson coined the word “Metaverse,” a space he saw as a successor to the internet and a virtual…