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Articles | Fashion & Apparel Trends
The Blue Jean Birthday Story: How It Started, How It’s Going Globally
It’s funny watching movies or TV shows that don’t really seem that old but then a character makes a call from a phone booth, checks their home answering machine or…
Articles | Consumer Research
A Celebration, So Spread the Word: World Cotton Day & the 50th Anniversary of the Seal of Cotton
As World Cotton Day took place October 7, it’s an opportune time for brands and designers to note the celebration of another cotton event: the 50th anniversary of the Seal…
Articles | Consumer Research
Heading to World Cotton Day, Here’s What Consumers Really Think of Cotton
In a matter of days, countries around the globe will be recognizing World Cotton Day, an event held annually on October 7 as both a celebration of cotton and an…
Articles
International Day Explains Why Cotton is More than Just a Commodity
This October 7 will mark the official United Nations (U.N.) World Cotton Day, when this humble plant and fiber is acknowledged not just for the fabric it brings to the…
Articles
Things to Know about Consumers & Inflation in China (Wave 2)
Things to Know about Consumers & Inflation in China (Wave 2)
Articles | Fashion & Apparel Trends
These are the Top Global Denim Trends for 2023
If there’s one thing that sustained its popularity over the long course of the pandemic, it’s that fashion stalwart: denim jeans. The bottom continues to be a go-to not just…
Articles
Celebrating the Blue Jean
It’s been nearly a century and a half since the humble blue jean was born. Back on May 20, 1873, Levi Strauss and Jacob Davis patented the process of putting…
Articles
Things to Know About COVID-19 & Consumer Concerns in China (Wave 10)
Things to Know About COVID-19 & Consumer Concerns in Mexico (Wave 10)
Articles
Supply Chain Woes
After warnings that began before Halloween about supply chain issues that could leave Americans with few gifts under their Christmas trees, reports found shoppers actually received most of their gifts…