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Next Gen Shoppers
...environmental practices or a solid reputation around sustainability, according to the 2020 Cotton Incorporated Lifestyle Monitor™ Survey. Further 74 percent of Gen Z...
Getting Outfitted for Fitness in 2019
...majority of consumers prefer cotton’s comfort (86 percent), sustainability (86 percent), and softness (83 percent) to synthetic fibers, according to Monitor™ research. However...
Here’s How Not to Fumble the Return
...center), you avoided overstock and avoided waste.” Hull says this model helps with waste reduction and sustainability overall. “It optimizes margins, minimizes clearance...
The Comfort & Reliability of Cotton
...like that brand is concerned about quality, 84 percent say the brand is more authentic and trustworthy, and 83 percent think the brand...
Global Consumer Insights – China
...willing to pay a premium for quality. Winning these customers’ loyalty will require meeting their needs for faster-fashion, sustainability, and natural fiber offerings....
The Ties That Bind
...in the apparel brands they buy this year than their affluent (34%), mass middle (26%), or poor (22%) counterparts. While sustainability is not...
Showing Some Love
...whole for social justice, for sustainability, and for all of these different components that consumers are really putting their dollars toward. That’s shaping...
Casual Workplaces
...from denim that was going to be thrown away. My collection is trying to address pollution, waste and sustainability.” More than 9 in...
Helping the World’s Water
...textiles: Prospects for including microplastics in environmental sustainability assessment.” For comparison’s sake, the popular Norwegian Escape cruise ship is 164,600 tons and Royal...
About
...consumer attitudes and habits relating to apparel, apparel performance, fashion, sustainability, home furnishings, shopping, fiber selection and other topics of interest. The ongoing...
How Fashion Can Give the People What They Want
...consumers may need some help finding the sustainable apparel they favor. Changing Markets, an international sustainability foundation, released a study stating manmade fibers...
Small-Batch Goes Mainstream
...craftsmanship, sustainability, durability, quality — are appreciated by many consumers. In fact, 95% of all shoppers cite quality as a feature that’s important...
Men, Women, & Brand Loyalty
...new generation is very interested in sustainability and other kinds of environment-based things as opposed to being reached in a certain way, or...
The Great Outdoors
...cultures while promoting sustainability,” said Ross Saldarini, co-founder and president of Mountain Khakis. “There is no better place to spread that message than...
Denim’s Renewal
...the forefront of fashion and sustainability. They show very clearly that choosing greener fashion does not mean compromising on design or price. We...
Growing Concerns 2017 Global Environment Survey
There are growing concerns around the globe about sustainability....
Clothing Durability & What’s In Your Closet
In the last 15 years, we've seen trends towards disposability in the fashion industry, disturbing sustainability advocates....
Sustainable Clothing
Sustainable Clothing – Supply Chain Insights...
Helping Denim Go From Blue to Green
Earth Day is this Saturday and the campaign’s focus is environmental and climate literacy. Organizers posit that education on these fronts will not...