Global Lifestyle Monitor – UK
February 27, 2024
SHOPPING TRENDS
48%
Feel very/somewhat optimistic
about their financial situation
Top Retailers Shopped for Clothing
77%
Online only
store
Top Sources of Inspiration
DRIVERS OF CONSUMERS’ PURCHASES
Top Drivers
Fit
Comfort
Quality
Cotton is the most…
COTTON PREFERENCE
Top Preferred Materials
Prefer cotton, cotton
74%
blends or denim
SUSTAINABILITY
Sustainability Importance
Safe for the Environment (% Safe)
CHINA • COLOMBIA • GERMANY • INDIA • INDONESIA • ITALY • JAPAN • MEXICO • THAILAND •
TURKEY • VIETNAM • UK • US
Source: Cotton Council International and Cotton Incorporated’s Global Monitor Survey, a biennial
consumer research study. In the 2023 survey approximately 13,000 consumers (1,000 consumers in each of
13 countries) were surveyed.
© 2024 COTTON COUNCIL INTERNATIONAL AND COTTON INCORPORATED’S GLOBAL
LIFESTYLE MONITOR SURVEY
38%
Cotton
20%
Denim /
Jeanswear
Reasons Willing to Pay More for Cotton
Concerned about
Environmental Change
GLOBAL LIFESTYLE MONITOR:
UNITED KINGDOM
67%
Off Price/Discount
(In-Store)
63%
Hypermarkets/
Warehouse
(In-Store)
78%
Prefer trying on in-store
80%
Prefer browsing online
38%
Social media
(sites/blogs/vlogs)
49%
People
(family/friends/people on street)
41%
Retailer media
(website/emails/apps)
63%
Comfortable
57%
High
Quality
61%
Soft
58%
Quality
61%
Comfort
39%
Are willing to pay more
for cotton
17%
Cotton
blends
Only purchase sustainable
clothing
Sustainability is a nice to
have
I don’t care if clothing is
sustainable
I don’t know how to tell if
clothing is sustainable
14%
15%
57%
14%
71%
58%
54%
53%
29%
28%
26%
Cotton Wool Hemp Rayon Tencel Polyester