Global Lifestyle Monitor – Indonesia
February 27, 2024
SHOPPING TRENDS
79%
Feel very/somewhat optimistic
about their financial situation
Top Retailers Shopped for Clothing
97%
Online
only store
Top Sources of Inspiration
DRIVERS OF CONSUMERS’ PURCHASES
Top Drivers
Cotton is the most…
COTTON PREFERENCE
Reasons Willing to Pay More for Cotton
Top Preferred Materials
Prefer cotton, cotton
87%
blends or denim
SUSTAINABILITY
Sustainability Importance
Safe for the Environment (% Safe)
CHINA • COLOMBIA • GERMANY • INDIA • INDONESIA • ITALY • JAPAN • MEXICO • THAILAND •
TURKEY • VIETNAM • UK • US
Source: Cotton Council International and Cotton Incorporated’s Global Monitor Survey, a biennial
consumer research study. In the 2023 survey approximately 13,000 consumers (1,000 consumers in each of
13 countries) were surveyed.
© 2024 COTTON COUNCIL INTERNATIONAL AND COTTON INCORPORATED’S GLOBAL
LIFESTYLE MONITOR SURVEY
15%
Cotton
blends
45%
Cotton
27%
Denim /
Jeanswear
GLOBAL LIFESTYLE MONITOR:
INDONESIA
77%
Department Store
(In-Store)
74%
Peer to Peer Selling
(Online)
91%
Prefer trying on in-store
83%
Prefer browsing online
57%
Magazines/Television/
Movies/Celebrities
50%
People
71%
Social media
(sites/blogs/vlogs)
Durability
Comfort
Quality
78%
Comfortable
65%
Soft
68%
High
Quality
69%
Quality
82%
Comfort
70%
Are willing to pay more
for cotton
Only purchase sustainable
clothing
Sustainability is a nice to
have
I don’t care if clothing is
sustainable
I don’t know how to tell if
clothing is sustainable
9%
8%
55%
27%
84%
Concerned about
Environmental Change
72%
61%
50%
46%
39% 39%
Cotton Wool Hemp Rayon Polyester Tencel