Global Lifestyle Monitor – India
February 28, 2024
SHOPPING TRENDS
88%
Feel very/somewhat optimistic
about their financial situation
Top Retailers Shopped for Clothing
96%
Online only
store
65%
Department Store
(In-Store)
Top Sources of Inspiration
DRIVERS OF CONSUMERS’ PURCHASES
COTTON PREFERENCE
Reasons Willing to Pay More for Cotton
Top Preferred Materials
Prefer cotton, cotton
90%
blends or denim
SUSTAINABILITY
Sustainability Importance
Safe for the Environment (% Safe)
CHINA • COLOMBIA • GERMANY • INDIA • INDONESIA • ITALY • JAPAN • MEXICO • THAILAND •
TURKEY • VIETNAM • UK • US
Source: Cotton Council International and Cotton Incorporated’s Global Monitor Survey, a biennial
consumer research study. In the 2023 survey approximately 13,000 consumers (1,000 consumers in each of
13 countries) were surveyed.
© 2024 COTTON COUNCIL INTERNATIONAL AND COTTON INCORPORATED’S GLOBAL
LIFESTYLE MONITOR SURVEY
19%
Cotton
blends
44%
Cotton
26%
Denim /
Jeanswear
GLOBAL LIFESTYLE MONITOR:
INDIA
75%
Street Markets
(In-Store)
59%
Prefer trying on in-store
88%
Prefer browsing online
73%
Traditional media
(TV/movies/magazines/celebrities)
71%
People
(family/friends/people on street)
73%
Social media
(sites/blogs/vlogs)
Top Drivers
Fit
Quality
Comfort
Cotton is the most…
70%
Comfortable
63%
High
Quality
61%
Authentic
61%
Sustainable
72%
Quality
79%
Comfort
80%
Are willing to pay more
for cotton
Only purchase sustainable
clothing
Sustainability is a nice to
have
I don’t care if clothing is
sustainable
I don’t know how to tell if
clothing is sustainable
3%
3%
41%
53%
88%
Concerned about
Environmental Change
73%
61%
47%
43%
42%
35%
Cotton Wool Rayon Tencel Hemp Polyester