Clothes shopping affinity, frequency, and impulse purchasing has declined in Japan over the past fifteen year. Yet, the growing popularity of online shopping offers brands the opportunity to tap into a customer base who is more likely to enjoy clothes shopping and to be on the hunt for new styles. Developing an integrated digital presence that satisfies online shoppers and drives traffic to physical stores will be essential to cultivate sales growth in a weak market.
Global Lifestyle Monitor – Japan 2016