CARY, N.C. (Nov. 8, 2023) – Cotton Incorporated today announced that GALE will serve as its agency for strategic and creative marketing. The announcement comes after a competitive review that was initiated this summer.
Working closely with Cotton’s marketing and advertising leadership, GALE will be responsible for overall strategy and creative for various marketing initiatives. GALE’s initial work for Cotton is expected to debut in spring 2024.
“We met outstanding agencies and talented individuals throughout the rigorous review process. Our decision came down to GALE‘s strategic insights and approach to build awareness, preference and to strengthen purchase intent for Cotton. We are excited to partner with GALE to help us accelerate growth for Cotton and our constituencies,” said Kim Kitchings, senior vice president of consumer marketing for Cotton Incorporated.
Kitchings continued, “I’d like to also thank DDB (now adam&eveDDB) for their many contributions to our business as our agency for nearly 20 years and wish them continued success.”
“We’re honored to join forces with Cotton Incorporated as their strategic and creative partner for this transformative next chapter. This partnership is driven by a shared ambition of leveraging modern creativity to drive significant business results for Cotton. We look forward to further establishing Cotton’s place in culture,” Brad Simms, GALE CEO.
GALE will begin working with Cotton Incorporated immediately.
The Cotton Incorporated agency review was managed by Joanne Davis Consulting, New York, NY.
About Cotton Incorporated
Cotton Incorporated is the research and promotion company for upland cotton. Funded by U.S. cotton growers and importers of Upland cotton-containing products, the not-for-profit organization’s mission is to increase the demand for and profitability of cotton. As a resource for the cotton industry, Cotton Incorporated conducts or oversees more than 450 research and educational projects in an average year. Research areas range from the development of agricultural and textile innovations to analyses of commodity and market data. For more information or to learn more, follow along on Facebook, Instagram, X (formerly Twitter), Pinterest, and YouTube.
Founded in 2014, GALE is the industry’s only Business Agency. We bring business insights to brand storytelling and activate across every channel. In 2023, GALE was one of the most awarded agencies in the US named as Adweek’s Fastest Growing Agency, the Grand Effie, Adweek’s Breakthrough Media Agency of the Year and on the Ad Age A List. For information on GALE, visit: https://gale.agency/.