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Reporting on America's Attitudes and Behaviors
Reporting on America's Attitudes and Behaviors

Retail

Versatile Denim

No sooner did camps start, and the coronavirus was shutting them down. Likewise, Major League Baseball started its season nearly four months late and...

Facelifts for Malls & Stores

By now, a lot of Americans have ventured back to stores and malls, but it doesn't take long to notice everything is just a...

Weathering the COVID Storm

So many apparel brands and retailers have been cut off at the knees since the coronavirus pandemic began, it's sometimes hard to fathom how...

Back-to-School 2020

After the COVID-19 pandemic that in March led to the swift shutdown of life as we knew it, school systems were left trying to...

New Merchandising Plans

The coronavirus pandemic saw spending drop 6.6 percent in March and 12.6 percent in April, according to the U.S. Commerce Department. It did increase...

Pivot Your Marketing

This is going to take a while. COVID-19 was so seismic in its intensity, recovery won't be instantaneous. Americans are known for their impatience,...

Banking on Tech

The coronavirus had people indoors and bingeing Netflix for so long, they probably saw more than one old movie like "Mean Girls" that captured...

Fast-Tracked Retail Change

At this point, the stories about how the coronavirus pandemic has impacted retail are plentiful, and most of them aren't pretty: store closures, bankruptcies,...

Easing Fears & Growing Sales

After a couple of months with nothing to do but binge watch TV or go for quick grocery runs, consumers around some parts of...