Supply Chain Insights – Tracking Consumer Sentiment (Germany, Wave 6)
March 24, 2026
For More Information Contact: Corporate Strategy & Insights at [email protected]
Cotton Incorporated’s Consumer Sentiment Survey, Wave 6, a survey of n=5,979 in China, France, Germany, Mexico, U.K., and U.S.
Germany respondents, n=1,051
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2026 Cotton Incorporated.
TOP CONSUMER CONCERNS
PERSONAL SOCIAL
CONSUMER EMOTIONS
40%
say emotion
strongly
impacts shopping
CLOTHES SHOPPING
Uncertain
41%
51%
Worried Calm
20%
Excited
23%
Hopeful
19%
MOST RECENT
CLOTHES PURCHASE
T-shirts
Denim jeans
Sweats
Leggings
Activewear
32%
21%
20%
18%
17%
of consumers
purchased
clothing in the
past month
77%
purchased second-hand clothing
24%
46%
have seen prices
increasing on clothing
in the past month
72%
say shopping
is a positive
activity for me
purchased online
56%
% say it is a major concern
% feel strongly when thinking about the wider world
41%
Household
finances
37%
My family’s
future
35%
Physical
health
56%
56%
57%
The economy
War/Foreign
relations
Healthcare
system
compared to a few months ago, are you spending more, less, or about the same amount on clothing?
15% more 40% same 45% less
purchased in a physical store
55%
TRACKING CONSUMER
SENTIMENT
COTTON INCORPORATED’S
SUPPLY CHAIN INSIGHTS
in Germany