Supply Chain Insights – Consumer Insights in India
October 15, 2025
Comfort DurabilityQuality
Drivers of Consumer Prefrence
*Tencel is a trademark of Lenzing
SUSTAINABILITY
= significantly higher in 2025 = significantly lower in 2025
Top Retailers Shopped for Clothing
Top Ways Plan to Shop for Clothing in Next Year
Cotton Preference
Top Reasons Would Pay More for Clothes Made from
Natural Fibers
Preferred Shopping Method
Top Social Media Sources
% Say Is Safe for the Environment (Top 5 of 11)
AMERICA’S COTTON PRODUCERS AND IMPORTERS Service Marks/Trademarks of Cotton Incorporated ©2025 Cotton Incorporated
Source: Cotton Council International and Cotton Incorporated’s Global Lifestyle Monitor™ survey, conducted with n=1,004 consumers in India
COTTONINC.COM
LIFESTYLEMONITOR.COTTONINC.COM
28%
85%
In-Store
Online
13%
71%
Browsing
Purchasing
95%
86%
64%
71%
59%
57%
Cotton Wool Hemp PolyesterRayon Tencel*
68%
Discount store
(In-Store)
96%
Online only store
78%
Mass merchant
(In-Store)
Cotton
blends
Denim
Cotton
Prefer Cotton, Cotton
blends, or Denim
89%
93% 90%
97%
I will do more
research so I can
get the best value
I will buy
higher-quality,
longer-lasting items
I will buy more
comfortable
clothing
I will buy clothing in the
latest styles
Top Way Plan to Shop
89%
77% 75% 60% 57%
More durableMore comfortable Better quality Better performance
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1RXQ
3URMHFW
Comfortable High Quality Soft
69%73% 66%
89%
Feel very/somewhat
optimistic about their
financial situation
GLOBAL LIFESTYLE MONITOR: INDIA
GLOBAL CONSUMER
INSIGHTS
IN INDIA
SHOPPING TRENDS
= significantly higher in 2025 = significantly lower in 2025
93%
86%
71%
FACEBOOK
YOUTUBE
INSTAGRAM
Use social media
as a top source of
inspiration
(social media/blogs/vlogs)
75%
38% 28%
Changing how shopping
for clothing to reduce
environmental impact
Rely on a sustainability
certification or seal to determine
if clothing is made in an
environmentally friendly manner
Sustainability
is nice to
have
46%
Only purchase
sustainable
clothing
48%
85%
Willing to pay more for natural
fibers such as cotton