Supply Chain Insights – Global(excluding US) Consumer Insights
October 15, 2025
GLOBAL LIFESTYLE MONITOR: INDIA
Comfort FitQuality
AMERICA’S COTTON PRODUCERS AND IMPORTERS Service Marks/Trademarks of Cotton Incorporated ©2025 Cotton Incorporated
Source: Cotton Council International and Cotton Incorporated’s Global Lifestyle Monitor™ survey, conducted with n=12,026 consumers in Colombia,
Germany, India, Indonesia, Italy, Japan, Mexico, South Korea, Thailand, Turkey, UK, and Vietnam
COTTONINC.COM
LIFESTYLEMONITOR.COTTONINC.COM
Drivers of Consumer Prefrence
*Tencel is a trademark of Lenzing
SUSTAINABILITY
= significantly higher in 2025 = significantly lower in 2025
Top Retailers Shopped for Clothing
Top Ways Plan to Shop for Clothing in Next Year
Cotton Preference
Top Reasons Would Pay More for Clothes Made from
Natural Fibers
Preferred Shopping Method
Top Social Media Sources
% Say Is Safe for the Environment (Top 5 of 11)
46%
75%
In-Store
Online
22%
53%
Browsing
Purchasing
27% 36%
Changing how shopping
for clothing to reduce
environmental impact
Rely on a sustainability
certification or seal to determine
if clothing is made in an
environmentally friendly manner
84%
72%
48%
59%
46%
41%
Cotton Wool Hemp PolyesterRayon Tencel*
Cotton
blends
Denim
Cotton
Prefer Cotton, Cotton
blends, or Denim
75%
84% 80%
88%
I will do more
research so I can
get the best value
I will buy
higher-quality,
longer-lasting items
I will buy more
comfortable
clothing
I will buy clothing in the
latest styles
Top Way Plan to Shop
57%
66% 63% 44% 42%
More comfortable Better quality
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GLOBAL LIFESTYLE MONITOR: INDIA
GLOBAL CONSUMER
INSIGHTS
GLOBAL WITHOUT U.S.
SHOPPING TRENDS
= significantly higher in 2025 = significantly lower in 2025
Better performance More durable
Mass merchant
Department
62%
(In-Store)
87%
Online only store
64%
(In-Store)
Comfortable Soft High Quality
66%67% 59%
60%
Willing to pay more for natural
fibers such as cotton
Sustainability
is nice to
have
54%
Only purchase
sustainable
clothing
21 %
62%
Feel very/somewhat
optimistic about their
financial situation
Use social media
as a top source of
inspiration
(social media/blogs/vlogs)
56%
76%
60%
59%
YOUTUBE
TIKTOK
INSTAGRAM