Supply Chain Insights – Activewear in India 2025
September 5, 2025
Habits of Active consumers (exercise at least 2 days per week)
5 69% 78% 57%
Average
days/week
exercise
exercise with
moderate
intensity
typically
exercise for
30-60 minutes
Type of clothing worn during exercise
% regularly exercise
MANY OCCASIONS FOR ACTIVEWEAR
% wear athletic apparel in following situation
INTEREST IN PERFORMANCE
% likely to look for performance features when shopping for athletic apparel
Habits of All respondents (Active and Non-Active)
ACTIVEWEAR OWNERSHIP
Average # garments owned and worn for exercise
PREFER COTTON FOR ACTIVEWEAR
% prefer activewear made of cotton or cotton blends for
TOP EXERCISE ACTIVITIES
(% regularly participate in activity)
workout with
others
For More Information Contact: Corporate Strategy & Insights at [email protected]
Source: Cotton Incorporated’s 2025 Global Activewear Survey, India, N=976
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated.
©2025 Cotton Incorporated.
ACTIVEWEAR
IN INDIA
COTTON INCORPORATED’S
SUPPLY CHAIN INSIGHTS
Only activewear Mostly activewear Mix of active and
non-activewear
Non
Active-
wear
25% 37% 26% 12%
Walking
71%
Yoga, Pilates, or
Barre
53%
Dancing
38%
Running Swimming
36%
65%
Outdoors At Home
At a gym or
public facility
61% 60% 55%
Underwear Tops Bottoms
Bras (Women only) Sweatshirts, Hoodies,
Pullovers, or Fleece
Outerwear/
Shell Layers
5 5 5
5 4 3
81%
77%
Moisture management
76%
Odor resistant
Chafe resistant
77%
Easy Care
Hanging
out at
home
A
workout
at home
A light
workout
A tough
workout
66% 62%
61%
60%
willing to pay more
for cotton activewear
with desired
performance features
98%
43% 41%
37%
Around the
house
Doing
housework or
yardwork
Working from
home
45%
Running
errands
Comfort
Quality
Stretch
Fit
Breathability
Fiber preference
ACTIVEWEAR
primary
PURCHASE
DRIVERS