Supply Chain Insights – What Consumers Look For In Sheets (China)

March 17, 2025

Why do consumers buy new sheets?

77%

Average number of

sheets owned

purchase new sheets

2x/year or more

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Cotton Incorporated’s 2024 Global Home Textiles Survey, conducted on December 30-31, 2024 among N=7,163 consumers in China, Germany, Mexico, U.K., and U.S.

SHEETS

COTTON INCORPORATED’S

SUPPLY CHAIN INSIGHTS

CHINA: WHAT CONSUMERS LOOK FOR IN SHEETS

34% 30%

For a new print

or pattern

For new innovations

or technoligies

For a new

color

31%

45%

prefer sheets made of cotton

What do they look for?

81%

Quality

Consumers say sheets made of cotton, compared to those made of other fibers are:

Highest

quality

67%

Most

reliable

65%

Most

sustainable

63%

Softness

76%

Softest

68% 67%

Most

comfortable

Durability to

laundering

74%

Does not

hold odor

80%

100%

Cotton

78%

Performance

features

77%

Supply Chain Insights – What Consumers Look For In Sheets (Mexico)