Supply Chain Insights – What Consumers Look For In Bedding (U.S.)

March 17, 2025

Why do consumers buy new bedding?

54%

Average number of

bedding owned

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Cotton Incorporated’s 2024 Global Home Textiles Survey, conducted on December 30-31, 2024 among N=7,163 consumers in China, Germany, Mexico, U.K., and U.S.

purchase new

bedding 2x/year or

BEDDING

COTTON INCORPORATED’S

SUPPLY CHAIN INSIGHTS

U.S.: WHAT CONSUMERS LOOK FOR IN BEDDING

61%

To replace

old ones

For a new

color

32%

30%

For a new

style

64%

prefer bedding made of cotton

What do they look for?

75%

Quality

Softness

Does not

hold odor

Durability to

laundering

How long it

lasts

68%

72%

65%

76%

Consumers say bedding made of cotton, compared to those made of other fibers is:

Highest

quality

75%

Most

reliable

79%

Most

sustainable

76%

Softest

78%78%

Most

comfortable

Lasts the

longest

69%

Stretch

70%

Supply Chain Insights – What Consumers Look For In Bedding (Mexico)