Supply Chain Insights – What Consumers Look For In Bedding (U.K.)

March 17, 2025

Why do consumers buy new bedding?

55%

Average number of

bedding owned

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Cotton Incorporated’s 2024 Global Home Textiles Survey, conducted on December 30-31, 2024 among N=7,163 consumers in China, Germany, Mexico, U.K., and U.S.

U.K.: WHAT CONSUMERS LOOK FOR IN BEDDING

BEDDING

COTTON INCORPORATED’S

SUPPLY CHAIN INSIGHTS

62% 30%

To replace

old ones

For a new

color

For a new

style

31%

74%

prefer bedding made of cotton

What do they look for?

Softness

Does not

hold odor

Durability to

laundering

67%

69%

75%

Consumers say bedding made of cotton, compared to those made of other fibers is:

Highest

quality

85%

Most

reliable

80%

Most

sustainable

79%

Softest

79%87%

Most

comfortable

Lasts the

longest

78%

Quality

Stretch

73%

Price

68%

purchase new

bedding 2x/year or

Supply Chain Insights – What Consumers Look For In Bedding (China)Supply Chain Insights – What Consumers Look For In Bedding (Mexico)