Sizing Up Consumer Preferences – Supply Chain Insights
August 28, 2024
SIZING UP CONSUMER
PREFERENCES
COTTON INCORPORATED’S
SUPPLY CHAIN INSIGHTS
Plus Size Apparel
Forecasts
Higher Growth
$1.43
trillion
All
apparel
1
$237
billion
Plus size
apparel
2
+30% +40%
2023 market value and projected
5-year growth, 2023-2028
Sizing is a Priority for All
Sizing Impacts Shopping Experience
Size/fit of clothes
Quality of clothes
Prices
Style/selection
81%
76%
76%
73%
% important
when deciding
where to shop
for clothes
27% plus size
20% standard size
In-person
30% plus size
23% standard size
Online
% consumers who dislike clothes shopping
Difficulty with Fit is Common
% consumers report at least one area of poor fit
44%
45% shirts
plus
size
standard
size
50%
Areas of poor fit
Torso length Arms Bust/chest
40%
41% pants
plus
size
standard
size
44%
Hips Waist Length
Areas of poor fit
Stronger Preference for Cotton
% prefer clothing made of cotton or cotton blends
80% plus size
69% standard size
Greater Interest in Performance
% likely to look for clothing with…
60%
plus
size
standard
size
69%
Breathability
51%
plus
size
standard
size
62%
Chafe resistance
63%
plus
size
standard
size
72%
STRETCH
Plus Size Clothing Preferences:
For More Information Contact: Corporate Strategy & Insights at [email protected]
Cotton Incorporated’s 2024 Sizing Survey, a survey of N=973 U.S. consumers on March 20-21, 2024
Sources:
1
Euromonitor International,
2
“Plus Size Clothing Market” Future Market Insights 2024
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